Doing the 'right thing' puts tech accessories manufacturer on road to success

By Nicky Godding

13 October 2022

Share

The Business Magazine article image for: Doing the 'right thing' puts tech accessories manufacturer on road to success

Banbury-based tech accessories manufacturer Juice has proven once again that being kind to the planet is the ‘right thing to do’, being recognised by judges across the country for its sustainability initiative.

Having experienced growing recognition for its ongoing sustainable campaign over the last couple of years, the forward-thinking brand is now at the receiving end of numerous acclaimed industry and business award wins and short listings, the latest being presented with the ‘Sustainability Initiative of the Year’ award at this year’s Mobile Industry Awards.

Following the removal of all single-use plastic from its packaging in July 2020, Juice founder and ambitious entrepreneur Jolyon Bennett wanted to go one step further and made the decision to begin manufacturing every single line from recycled materials and re-introduce them to market.

Juice successfully rolled out this ambitious project across its entire range five months ahead of schedule through its ‘Made Mindfully’ campaign, using recycled post-consumer waste collected from oceans, beaches and landfill sites instead.

Jolyon Bennett said: “2022 has been an outstanding year for the whole team at Juice as we have followed what we all believe to be the right thing in removing all virgin plastic across all of our products – something that no other tech accessories brand has yet achieved.

“In May, we were honoured to take home the title of ‘Best Environmental Sustainability Initiative’ at this year’s Mobile News Awards. Since then, we have been shortlisted for the ‘Sustainable Business of the Year’ at The Lloyds Bank British Business Excellence Awards 2022 as well as ‘Sustainable Business Award’ at the Cherwell Business Awards 2022, as well as ‘Sustainable Business of the Year’ at The Lloyds Bank British Business Excellence Awards 2022.

“The Juice Made Mindfully campaign is the most successful initiative we’ve ever introduced during our ten years in business – not only are our Eco products flying off the shelves, but Juice is being recognised again and again for our sustainable practices, with this most recent award win confirming that we are, in fact, doing the right thing. We really hope that this will encourage other companies to follow suit.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.