Lottie joins charity challenge

By Sam Pither

18 October 2022

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Brighton-registered later living marketplace Lottie has announced it will be a founding member of The Care Workers’ Charity’s £500 Challenge.

The campaign asks adult social care businesses to commit to donating £500 annually – the same amount awarded to a care worker experiencing financial hardship.

According to research by Lottie, online searches for financial and wellbeing support for carers is higher than ever before. Over a 90-day period, Lottie found a more than 5000 per cent increase in Google searchers for ‘carer’s allowance petition’, and a 350 per cent increase in searches for ‘cost of living carers allowance’.

Will Donnelly, Co-Founder at Lottie, said: “The on-going support given to the care community by The Care Workers' Charity is incredible and I’m so proud that Lottie are part of this initiative. Right now, everyone is facing financial pressures and it’s more important than ever to offer support to anyone that needs it.

“Providing care for a friend, family member or loved one is hugely rewarding, but it isn’t without its challenges. That’s why Lottie partnering with The Care Workers' Charity is a huge step in raising awareness of the support available for carers across the country.

“By signing up as a Founding Member, we hope to encourage other organisations to sign up themselves. We urge organisations working in adult social care to accept this challenge and show that they really care about supporting the people who make up our essential workforce.

“It is everyone’s responsibility to ensure that care workers are supported to stay in their jobs and have a place to go in times of crisis”.

The campaign comes during a period of high demand for the services of The Care Workers’ Charity, with more than 6000 grants given to care workers in crisis since 2020. If one in ten organisations providing and organising care in the UK accepted the £500 Challenge, they could raise £2.5 million per year to support care workers.

Karolina Gerlich, CEO of The Care Workers’ Charity said: “We are extremely grateful to Lottie who have signed up as a Founding Member of our £500 Challenge.

"Every organisation who signs up and spreads the word is making it more likely that our charity can support care workers across the UK, providing the right support when it is needed most.

“We hope to sign up hundreds of businesses, ensuring that we have the funds we need to continue providing essential grants and mental health support in the years to come.”

Featured image: Lottie

By Sam Pither

Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.