YFM leads £4.5m investment in intelligent analytics SaaS platform

By Stephen Emerson

18 October 2022

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Reading based investment firm YFM Equity Partners have led a £4.5m investment in intelligent analytics SaaS platform Plandek.

Funds managed by YFM Equity Partners (YFM) were invested in Plandek, a Guildford based Plandek are a DevOps analytics platform that enables technology teams to deliver quality software faster and more predictably.

The YFM Investment team comprised of Roshan Puri, Tiffany Young, Jamie Roberts, and Jonathan Marlow of YFM will be joining the Board of Plandek as a result of the deal.

Eversheds provided legal due diligence; Pegafund (financial); Sonia Alllison-Penny (management); Crosslake (technology); Moreno (marketing); Sales Blueprint (sales); DTE Group (tax); and Kent Finance (financial modelling).

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Plandek works by mining data from development teams’ DevOps toolsets to provide intelligent insight across the end-to-end software delivery process. The platform is stack agnostic, highly configurable and uses a proprietary data model to surface engineering, delivery and DevOps metrics and intelligent analytics that help teams accelerate value delivery.

The growth capital investment provided by YFM through its British Smaller Companies VCTs will enable the business to scale up its sales and marketing capacity and continue to invest ahead of the curve in product leadership.

Through this investment YFM adds Plandel to an already a strong software portfolio, which includes Matillion, DevOps software platform QualityClouds, marketing automation platform Force24 and text analytics platform Relative Insight.

Roshan Puri, investment director at YFM, told TBM: “With its ability to translate software development data and processes into business metrics, Plandek is helping software engineering teams through to c-suite leaders make data-driven decisions in a way that has been commonplace in other areas of an organisation such as sales or finance, for example.

“The team at Plandek has a clear mission and are focused on delivering exceptional software to their customers, in turn helping their customers do the same. Companies that are accelerating their digital transformation journey are using Plandek as a core tool.

"A particularly successful route to market has proved to be via operating partners at large cap PE firms, where there is a real focus on value creation. We are really pleased to be partnering with the team and supporting them scaling up the business in the face of a massive market opportunity.”

By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.