Whole Food Earth expands with Raw Gorilla acquisition

By Tom Kilkelly

12 October 2023

Share

The Business Magazine article image for: Whole Food Earth expands with Raw Gorilla acquisition

iStock

Kent-based natural food brand Whole Food Earth continues to expand through its recent acquisition of healthy breakfast staples and snack brand Raw Gorilla.

The move marks the second acquisition the Kent-based healthy foods online retailer has completed in a 10 month period.

Whole Food Earth bought The Vegan Kind, the largest plant-based online shop in the UK in December last year.

Following a revamp of the brand, Whole Food Earth brought The Vegan Kind back into operation. Currently, vegankind.com operates a marketplace for vegan brands and small businesses, offering over 13,000 products.

Visit Hampshire Biz News for bright, upbeat and positive business news from the county

Raw Gorilla offers a range of no-added-sugar granola and low-carb chocolate. In previous years, the brand has secured listings in several health food online stores, including Ocado and Healthy Supplies.

Whole Food Earth offers 'nutrient-packed' cooking and baking ingredients, own-brand organic whole foods and healthy pantry staples.

Tiago Pita, e-commerce director of Whole Food Earth, said: "Our brand provides ethically sourced, nutritious, affordable organic ingredients to UK families. With the addition of Raw Gorilla, we will be offering naturally processed and protein-rich foods that are essential for a healthy lifestyle.''

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.