Swindon-based WH Smith to bring on new CFO in December

By Daniel Face

18 March 2024

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Robert Moorhead, who served more than 20 years as CFO and COO of WH Smith, has announced his intention to retire later this year.

Replacing him will be Max Izzard, currently senior VP of group and corporate finance at Burberry, who steps up to the role of CFO in December.

Max has held a variety of senior positions with Burberry over the past six years, supporting the strategic transformation and development of the business while overseeing the group’s finance functions, tax and treasury.

He said “I’m delighted to be joining WH Smith. I’ve admired the transformation of the business and I’m excited to be joining one of the world’s leading travel retailers.

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“I look forward to working closely with Carl and the leadership team to help deliver continuing success for our shareholders and other stakeholders.”

Max’s predecessor Robert joined the company in 2004 as finance director – retail. He was appointed CFO in 2008 and took on the additional role of COO in 2013.

CEO Carl Cowling said: “Robert has been a fantastic support to me and the broader executive teams.

“In particular, I want to thank him for his work during the exceptional challenges of the Covid-19 pandemic and the way he skillfully navigated the financial complexities of those times.

“It’s testament to his efforts and talents that he will leave the company in such a strong financial and strategic position. I thank him for that and wish him all the best for his retirement.

“I look forward to working with Max who has a strong background and a wealth of expertise in a variety of international businesses, and I know he will contribute to the continued success of the company.”

Annette Court, chair, also praised Robert’s ‘outstanding achievements’ throughout his 20-year tenure.

“He’s played an integral role in the transformation of the company to a highly successful global travel retailer, trading in 32 countries around the world”, she added.

“I’m pleased to welcome a highly capable successor in Max, who brings a range of financial and commercial experience in multi-site international businesses.”

By Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.