The unveiling of Crowe Clark Whitehill reflects more than just a name change, says the firm.
Whilst there is no change of ownership or structure of the firm, it signifies a wider evolution as part of a full review of the business strategy, as the firm embraces its position at the heart of the top 10 global accountancy network, Crowe Horwath International.
Adopting the Crowe name marks a significant development for the firm. A spokesman said: "Members of Crowe Horwath International work to the highest professional standards and maintain strong links across the network to provide clients with a seamless global service.
"From a Crowe Clark Whitehill perspective this means significant benefits for the firm and its clients, translating into closer working relationships with the rest of the network and increased trans-national flows of business. We aim to boost the proportion of international work that the firm is involved in. At a global level we are building the network across Western Europe, the Middle East and the Far East, not just in China and Hong Kong, but also in Malaysia and Singapore."
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