The Covid pandemic has driven remarkable change and influenced and reshaped client demands, writes Matthew Farrant, partner, Haines Watts, Farnborough.
If we want to do more than just keep up, we need to consider these evolutions and how in turn we can adapt to continue to thrive.
In order to maximise gains but minimise risks, it is important to consider optimising the current market you have been targeting. Our clients’ businesses and operations adapted during this 4-5 month period. According to Forbes, LinkedIn have reported a 3x increase in time spent learning. Having spoken to a number of our clients throughout this period about how they are getting on, a number have found opportunities in selling direct to the consumer. We cannot underestimate the potential that brings to making our delivery channels more efficient, by essentially cutting out the middle man.
The experience we are providing our clients also needs to evolve. As our client’s end consumer spending habits have adapted over this short timeframe, our clients need to follow suit to meet expectations and demand. Sales through different media channels are on the up as we work from home. Social media, mobiles, updated interactive website experiences are all but some forms of adaptations in customer experience.
Nothing in modern history comes close to what we are currently experiencing and the changes this brings to our personal and professional lives. Sadly, this means our historical data we’ve been collecting over the years now only forms part of our mechanism for planning for the future. Through challenging times comes the opportunity to expand our knowledge and grow. Now more than ever we have the chance to learn collectively from others and our past business experiences.
Every now and again, sit back, put your feet up, look outside your window and just think about how this new age has impacted your clients and what fresh opportunities lie ahead.
For more information:
01753 530333
Bath-based Future plc, the publisher of specialist online and print magazines, said trading in its…
The university of Bristol was one of six organisations to receive a contract from the…
Oxford BioDynamics Plc is teaming up with researchers at King's College London in a bid…
More than a quarter of a million extra construction workers are needed in the UK…
Kent-based housebuilder Vistry revealed it was on track to deliver more than 10% growth in…
A Dorset-based company, which has developed ground-breaking technology to recycle plastic waste and turn it…