Winchester: Psychology graduate brings analytical insights to 360 integrated PR

Communications consultancy 360 integrated PR has appointed Winchester University graduate Rowena Spinks to the team as a junior account executive.

Her appointment indicates the growth of the Southgate Street business, which is responding to increased demands from national and regional businesses seeking high-quality communications support as the economy recovers.

Spinks graduated in 2013 with a first in Psychology following a final-year dissertation on 'Parasocial Relationships, the unique relationship between fans and celebrities'. Her background reflects the growing recognition of the importance of research and analysis in the PR profession.

She commented: “I am excited to be joining the team at 360 integrated PR. This is a rapidly-evolving industry, and I look forward to the challenge of combining psychological theory with traditional PR practice.”

Partner Philip Tutt said: “Rowena represents a great example of the city retaining its own graduate talent, which was a key theme of the City Council’s recent Cultural Capital conference. I am thrilled that we are able to respond so quickly to the call to provide opportunities for locally-educated talent to thrive and, thereby, to foster the success of creative businesses and the cultural economy in the Winchester district.

“The popular image of PR is far removed from reality. The business of understanding, protecting and developing company reputations is a strategic management discipline, so the skills Rowena possesses will be in high demand across our profession.”