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Warwick fire safety officer turns lockdown hobby into embroidery business

18 February 2021
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A Warwick fire safety officer who spent lockdown honing his sewing skills has now set up his own embroidery business.

Peter Casey-Mitcheson, better known as ‘Mitch’, has run PCM Fire Defence since 1998 but was inspired by his daughter’s fashion degree to pick up a new craft skill a few years ago.

The pandemic has led to a reduction in opportunities for his fire safety business, impacted by many offices and shops being closed – which enabled Mitch to dedicate more time to learning his craft.

After hundreds of snapped needles and months of practice learning how to use the machinery, the 63-year-old has now sold his first piece under the name of Thread Print.

He has been tutored by fellow Warwickshire business Sew Sew Helpful and will be working with the owner Vanessa Adams to produce more products and sell the creations at trade shows across the region.

Mitch had an existing relationship with Midlands accountancy firm Burgis & Bullock with PCM Fire Defence and now the firm is supporting his new embroidery venture.

Mitch said: “I bought an embroidery machine and have spent the last few years learning and getting the hang of it. When the pandemic hit, I suddenly had a lot more time on my hands and used that time to come on leaps and bounds with the skills.

“Vanessa helped me to develop skills far quicker, now we’re working together to start to sell our pieces.

“What we do is basically transform images into thread, printing them on cotton using the machinery I have acquired over the last few years.

“I’ve worked with Burgis & Bullock for a number of years and we have developed a great trust, and they will be supporting me on this new venture too.

“I’m from a military family and was in the army before the fire service, so I started off with pictures of tanks and have now progressed onto a range of different items. Hopefully we will be able to have our own trade stands at markets around the region once restrictions allow!”

Rosy Hughes, Head of Private Client Tax at Burgis & Bullock, added: “Mitch has shown great initiative and proved even after a long career in a completely different industry you can pick up a new skill and transform it into a business interest. We look forward to continuing to work with him in the future.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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