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Toys R Us announces 3 South East locations in UK high street return

5 June 2023
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The Business Magazine article image for: Toys R Us announces 3 South East locations in UK high street return
Toys 'R' Us by Robin Webster, CC BY-SA 2.0 , via Wikimedia Commons

Toys R Us is set to open nine new stores on UK high streets in the coming weeks, three of which are in the South East area.

The shops in question, which are all going to be opened within WHSmith shops, will be in Reading, Poole, and Oxford.

Following the company going into administration five years ago, the toy retailer relaunched its website a few weeks before Christmas last year.

Managing director at WHSmith Sean Toal said: “At WHSmith, we’re always exploring new opportunities to launch exciting, new product ranges to our customers on the high street, and our partnership with Toys R Us certainly does this!

“The brand has long been known for its exceptional range of toys and games and complements our existing offer well.''

Read more - Sales at Swindon-based WH Smith strong as it prepares for peak trading period

The first official opening will be on June 10 at WHSmith's Monks Cross retail park in York. Toys R Us will then open at the other eight locations over the course of the summer.

UK commercial director at Toys R Us Simon Cartey said: “Our new Toys R Us shop-in-shops at WHSmith create the perfect home for Toys R Us as it returns to the UK high street shopping scene.

“With this collaboration, we are not only bringing back the beloved Toys R Us experience but also providing convenient access to a wide range of toys and games.

“Together, we hope to create a magical and joyful shopping destination for families across the country.”

Read more - Oxfordshire craft centre to star in Channel 4 series


Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.

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