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The Business Magazine July 2024
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The Little Car Company in Bicester has customers covered through new partnership

The Business Magazine article image for: The Little Car Company in Bicester has customers covered through new partnership
Ferrari Testarossa decked in a bespoke Goodwool cover
5 January 2024
Ferrari Testarossa decked in a bespoke Goodwool cover

The Little Car Company, Oxfordshire-based manufacturer of limited-edition scaled electric vehicles, has teamed up with Goodwool to help customers keep better care of their beloved cars.

Together the businesses will offer two types of protective cover – a standard cover featuring The Little Car Company’s branding, or Goodwool’s signature ‘Atelier’ cover, a cutting-edge design which incorporates humidity control and thermoregulation technology.

The brand, style and livery of each cover can be personalised to the customer’s liking.

Ben Hedley, CEO of The Little Car Company, said: “Rare and collectible cars require close care and attention to maintain and preserve their high-quality and prestige.

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“Our partnership with Goodwool will provide owners with the ideal protective cover for their modern reimagining of these classic motoring legends.

“Goodwool’s use of state-of-the-art technology, combined with their exquisite craftsmanship, reflects our values of building authentic and desirable automotive products to the highest standard.

“We’re delighted to be partnering with a business that prides itself on crafting such high-quality products, which is something that our team of expert engineers at Bicester Heritage strive for with every vehicle built.”

The standard Goodwool cover is priced at €2,500 before VAT, while the customised cover clocks in at €3,000.

Sebastiano Moschini, CEO of Goodwool, added: “It’s a real privilege for Goodwool to partner with TLCC on covering their scaled vehicles.

“Both companies share the same vision – passion for details, high-quality products and offering the highest standards available to their customers.

“We created a bespoke Atelier cover with fine merino wools, following each detail and shape in the most accurate way.

“The cover is also customizable to the owner’s own specification. Passion needs Protection!”

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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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