Syniti names experienced executive Craig Ayers as chief people officer

Syniti, the global data management company, which has an office in Leamington Spa, has appointed experienced executive Craig Ayers as its chief people officer.

He will lead the company's global HR function, including talent management, recruitment and employee engagement and he will oversee the company’s employee resource groups.

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Melanie Payne, Syniti's chief financial officer and chief business officer, said: "Craig brings the creativity and operational experience that make him a perfect fit to lead our culture and talent agenda.

"We have an engaged and high-performing workforce, which he will continue to build out as Syniti expands its team around the world. We feel fortunate to add him to the team."

Craig Ayers added: "It’s the journey and stories that we make together that inspire me and I’ve been blown away by the talent that I’ve seen at Syniti already.

"The company is highly differentiated in a fast-growing market, solving real business data problems for clients in unique ways like its Data First strategy. I’m excited to be a part of this team and help continue to drive success with our people, customers and partners."

Ayers comes to Syniti from Journey, the design consultancy, which he co-founded and served as chief operating officer (COO), chief financial officer (CFO) and board member.

Before that, he served as global CFO/COO at renowned design consultancy frog design for nearly nine years until the company was acquired by Capgemini in 2021 as part of Capgemini Invent.

Syniti helps solve the world’s most complex data challenges by combining intelligent software and vast data expertise to yield certain and superior business outcomes.