Reliable Express in Southampton is set to oversee storage and distribution efforts for MicroSalt Inc, an expanding stateside manufacturer of low sodium salt shakers.
The South Coast firm will help meet B2B market demand in the UK and Europe for MicroSalt’s bulk packed products, as well as facilitate B2C sales through Amazon UK.
Rick Guiney, CEO of MicroSalt, said: “Our partnership with Reliable Express is a vital piece of our growing distribution network as it will allow us to reliably and efficiently service food manufacturing channels in both the UK and EU.
“Excess sodium consumption is one of the leading contributors to hypertension and heart disease.
“Now MicroSalt will be available to help consumers in the UK and Europe enjoy great tasting, healthy products with less sodium.”
The firm has also brought on several large UK food companies who plan to use MicroSalt as an ingredient in their products.
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