South: Clarify and Chasm Group announce partnership

Strategic business-development specialist Clarify has partnered with Chasm Group, the go-to-market consultancy and advisory firm founded by and based on the works of Geoffrey Moore, author of Crossing the Chasm.

By combining their individual specialties, the partnership hopes to offer enterprise clients proven methodologies to increase revenue, accelerate growth and rapidly scale-up, while reducing the risk of bringing new or disruptive initiatives to market. 

Claire Edmunds, CEO of Clarify, commented: “Individually both organisations have a long-term, proven track record in helping clients to become more competitive and create stronger go-to-market models for their break out initiatives. By combining Chasm Group’s strategic consulting and Clarify’s specialist business development execution capabilities, this partnership will offer European enterprise clients a proven ability to scale their innovations faster with less risk.”

Paul Wiefels, Chasm Group managing director, explained:  “Executive teams know that to maintain growth and profitability, the effectiveness and speed at which they scale-up new opportunities is now critical, especially in a climate where the speed of commoditisation means that profitability in core businesses is declining faster than ever. But many organisations still maintain go-to-market models that are optimised for their core business. Chasm Group’s research shows that often, such models do not adequately address the challenge of scaling break-out initiatives.”

Peter van der Fluit, Chasm Group principal, added: “The new service will be a bespoke five-stage programme based on a client’s specific circumstances, while drawing upon our industry leading best practices detailed in many of Moore’s best-selling books.”

In the past two years Clarify has built $1.2 billion in pipeline across 12 clients at an average order value of $700,000.  Chasm Group dedicates itself to creating business and market strategies that deliver results for technology-based companies of all sizes, across industries and across borders.

Comprised of senior executives with vast and diverse operational expertise, it collaborates with clients to devise accelerated pathways to profitable growth through market development strategies and plans which align offers with customers, products and companies with unique value promises, sales with performance and with cross-functional organisational alignment.