Shoosmiths’ conveyancing team rebranded as Swiitch

Law firm Shoosmiths said its 110-strong national conveyancing team will now operate as Swiitch in a rebranding move.

Operating from bases in Northampton, Milton Keynes, Manchester and Solent, Swiitch said it will continue to deliver expert residential conveyancing, with a commitment to excellence in client service.

Suman Dally, partner and head of conveyancing at Swiitch, said the move would double down on the "human, personal aspect of conveyancing, but with the technology and expertise to help home buyers and sellers navigate even the most complex residential transactions".

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"Buying or selling a home is an emotional experience. It’s not just a major financial decision, but a significant milestone in people’s lives that can come with a sense of trepidation," she said.

"We’ve always prided ourselves on putting clients at ease during this journey - providing a personal service and guiding home buyers or sellers through transactions, no matter the complexity.

"Our new identity gives us the right platform to continue providing a best-in-class service to our clients and agent partners, but with the tools and technology to deliver the process change that is needed to overcome the hurdles facing the conveyancing industry."

Swiitch is a trading name of Shoosmiths LLP and the move follows Shoosmiths introducing a ‘house of brands’ strategy.

This involves refreshing the Shoosmiths brand and introducing two new brands, including Swiitch, the company said.

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