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rEvolution expands footprint in UK with new home in Thames Valley

5 February 2024
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The Business Magazine article image for: rEvolution expands footprint in UK with new home in Thames Valley
Reading town centre

rEvolution, the global sports marketing agency, has opened a new office in Reading, Berkshire, expanding its footprint in the UK, where its international HQ is based in London.

It comes one year after the company acquired Henley-on-Thames-based public relations and communications agency Sine Qua Non (SQN), strengthening the group's expertise in technology, motorsports, and automotive.

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"The opening of our Reading office heralds an exciting new chapter for rEvolution as we expand our UK footprint into a fast-paced, high-growth business hub," said Chris Hughes, vice-president of integrated client services.

"By adding a location in the thriving tech sector of the Thames Valley, and close to the world-renowned motorsport valley, we will be able to elevate rEvolution’s impact and market offering in conjunction with our existing presence in London."

Founder and CEO of rEvolution John Rowady added: "With a global integrated sports marketing legacy anchored in North America, Europe and Asia, we’re excited to bolster rEvolution’s presence in the Thames Valley.

"Global sports marketing is vibrant throughout the United Kingdom and we are further motivated to now have a permanent home in Reading to represent our brand clients."

The company's new Reading home is in the contemporary Apex building adjacent to the railway station - one of the UK’s busiest commuter hubs- and emulates the design of its award-winning headquarters in Chicago, Illinois.


Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

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