Region's businesses actively looking at new export markets, new report reveals

British businesses are creating a new trading footprint around the world, according to a new report, A New World for Global British Business, by Lloyds Bank and Aston Business School released today.

As the UK prepares to conclude its exit from the European Union, nearly one in five British exporters (18%) have already changed trading partners to divert business outside the EU¹, showing that businesses are actively looking at new export markets. An estimated £50 billion of exports have been diverted since the Brexit referendum result in June 2016²

Aston Business School analysed 340,000 quarterly export transactions made by 26,000 UK exporters over a five-year period, finding that relative growth in export values towards the EU countries have decreased by an average of 8.7 per cent per year.

This is driven solely by Brexit uncertainty as those diverting trade beyond the EU have primarily opened up trade relationships with established emerging markets within the BRICS (Brazil, Russia, India, China, South Africa). Firms have also diverted trade to countries the UK has traditionally strong relationships with, including Commonwealth nations Australia and New Zealand.

Separate polling of 100 West Midlands businesses undertaken in October for the report found 32 per cent of the region’s businesses have reviewed and made changes to their supply chain because of Brexit and 15 per cent have diversified to create new opportunities outside the EU.

Gwynne Master, Global Head of Trade for Lloyds Bank, said: “While the clock is counting down to the end of the UK’s post-EU transition period, British businesses are building toward the future and forging new opportunities around the world. These findings are the start of a new chapter in the story of global British business and trade. This year in particular, our business customers have faced a myriad of challenges not least of which is the global pandemic. Despite this businesses are taking big strategic steps that will change the shape of their import and export business and the future of this great trading nation for years and decades to come.”

The report found plans are underway for further expansion beyond the EU. According to the polling, almost a fifth of West Midlands businesses plan to expand into new markets around the world. It also highlights business continuity plans, with 15% of West Midlands firms saying they are stockpiling to ensure continuity of service post Brexit.

The biggest shifts in trade diversion were by UK firms who export the least, which switched as much as 46% of new export growth to non-EU markets. For the next quartile up, this figure was 19%. Yet the analysis found that it was primarily firms who have the highest export values which were benefiting from the changes.

The research suggests that in some cases they might have taken the place of those trading less - potentially due to their ability to better manage, absorb and diversify the potential risks of a post Brexit world, and the likelihood that they are highly productive firms which export multiple products or services. This is shown through the increase in growth in export values towards both intra and extra- EU countries despite there being a slowdown of the exporting of new products and destinations within the EU as a whole.

Jun Du, Professor of Economics at Aston Business School and Director of the Lloyds Banking Group Centre for Business Prosperity, said: “The shift in diversion we found goes against conventional ‘trade gravity’ models, in which countries geographically close to each other tend to do more trade. Instead from the referendum through to today we see exporters exploring new trading partners around the world. Our concern lies with the vulnerabilities faced by businesses that export less, forging these paths while lacking the infrastructure and scale of multinational firms as this reverse in trade gravity typically means higher costs and greater risk exposure. More needs to be done to help British businesses of all sizes navigate the future of international trade.”

While evidence suggests trade diversion is already underway and British businesses are preparing for the unknown, insights from key business leaders tell us that there are still many key lessons to be learned. Mitigating risks, managing overseas expansion and building understanding and awareness are all central to the success of opening up new trading opportunities beyond the EU in our post Brexit world.