Reading: NVM invests in Channel Mum

NVM Private Equity (NVM), advised by Wilson Partners Corporate Finance, has invested in London-based Channel Mum, an online multi-channel video blog community network for parents.

The Reading-based firm has invested £2 million to support and work with Channel Mum to accelerate and grow the company over the next few years.

Building on Channel Mum's skillset the ultimate growth strategy is focused on expanding the core product offering and growing the 'Millennial' audience. The new site ChannelMum.com curates the best video parenting content from over 100 digital influencers signed to the company.

Siobhan Freegard OBE, CEO of Channel Mum, said: "Video is the future for modern parenting information – and we're delighted NVM see the potential of both video and Channel Mum."

Tim Levett of NVM said: "In Siobhan and her team we see a real passion and energy to succeed; they have a great track record and we have total confidence in them to be market leaders. Channel Mum's unique business model and continued focus on parenting issues has seen Siobhan and her dedicated team create an extremely successful company and we are delighted to support the business during its next stage of growth and development.”

Dan James, head of transaction services at Wilson Partners, commented: "We were extremely pleased to work with NVM on this exciting growth capital investment and further develop our relationship with them. With NVM and Shoosmiths based in Reading, Wilson Partners in Maidenhead, and HMT (advising the management team) in Henley, it was a great deal for the Thames Valley advisory community and one we were delighted to be part of.”

David Rolfe, NVM partner, said: "We have known Dan for some time and it was great to work with him as he establishes Wilson Partners as a new market player for transaction services. The process was smooth and efficient with a succinct opinion-led report delivered by experienced, senior professionals and with no surprises on fees."