Poole: Sunseeker sales expected to reach a record £95m

Sunseeker International, the Poole-based luxury motor-yacht manufacturer, is celebrating a triumphant start to the boat show season following the successful Cannes Yachting Festival and Southampton Boat Show, which porduced £70 million of confirmed retail orders (excluding tax), and an expected £25m of additional orders to be agreed shortly. 

At this year’s Cannes Yachting Festival, the first of the autumn season, Sunseeker launched four new models: 95 Yacht, 116 Yacht, 68 MK II and Manhattan 52. There were very high levels of visitors to the stand, and pre-booked meetings with clients and prospects reached a record high.

Sunseeker continued to see high levels of visitors at the Southampton Boat Show, the UK’s largest in-water boat show, where it again held a record number of pre-booked meetings with existing and new customers. Interest in the new Manhattan 52 was especially high. This new yacht is Sunseeker’s smallest flybridge model in over a decade – it exemplifies the latest in Sunseeker’s cutting-edge design, and will set the design direction for a new wave of Manhattan models which will be introduced over the coming years.

Sales director Sean Robertson commented: "We've enjoyed really positive events with substantial confirmed retail orders for 25 luxury motor-yachts across the range, with an additional £25m of orders to be agreed shortly.”  

Sunseeker revealed at Cannes that it had moved back into profit in the second quarter of 2016 with a forecasted overall return to profit for the full year. The next five years should see a massive £50m of investment spent across new products, improved shipyard facilities and the continued recruitment of people. Multiple model launches are set to continue as part of a long-term product plan that will see new models introduced across the size range over the next five years including additions to the Manhattan range.