Wonky Fruit, an Oxfordshire-business which creates chutneys, relishes and sauces from fruit and vegetables that would otherwise go to waste, has formed a successful partnership with The Midcounties Co-operative following a six-month trial in seven Oxfordshire stores.
Winner of Bicester’s first Oxfordshire SOUP, a live crowdfunding-meets-Dragon’s-Den event sponsored by Bicester Innovation Centre, Wonky Fruit will use the prize money towards a rebrand.
Ashley Cavers, co-founder of Wonky Fruit, commented: “Our rebrand will help make us stand out in addition to reflecting that we create recipes from vegetables as well as fruit.”
Brother and sister, Ashley and John Cavers, founded Wonky Fruit in an attempt to reduce food waste. The company trademarked the Wonky name two years ago, ahead of Jamie Oliver’s national initiative to reclaim food waste. It enlisted top local caterer Laura Snook, to create Wonky recipes.
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