The Business Magazine - B2B Business News - Site Logo
The Business Magazine March 2024
Read now
PICK YOUR EDITION

Oxfordshire start-up BellyBiotics looking to improve gut health

14 February 2024
Share
Laura Fellows - picture contributed
Laura Fellows - picture contributed

A start-up from Thame, Oxfordshire is hoping it has the recipe for success with its new subscription boxes, which aim to promote good gut health.

BellyBiotics, founded by Laura Fellows, a graduate in forensic science, offers a combination of snacks, drinks, meal ingredients plus a monthly magazine to help people learn more about so-called prebiotics and other gut-supporting compounds in food.

READ MORE: New healthy eating research hub launches in Bristol

Prebiotics are likened to "fertiliser" for the gut, where good bacteria is important for health and yet, most people do not eat enough variety of prebiotic-containing foods to maintain a healthy ecosystem.

When prebiotics are broken down by bacteria, they produce all sorts of good stuff such as vitamins, short-chain fatty acids, enzymes and more.

"We aren't aiming to turn people into food scientists, but we are hoping to help people think more about what they eat," said Laura.

"We’ve done it for ourselves and we feel fantastic. Making a shift in food choices is much easier when you get a box each month that gives you products to try, recipes to use them in, practical tips and information - plus a smidge of the sciencey stuff too.

"That's what we were looking for, and we couldn’t find it - so here it is, we created it for ourselves to share with the world."

The BellyBiotics boxes, which are shipped once a month with no minimum contract, take information about gut health and pair it with hand-picked products.

The magazine also covers other areas around gut health in monthly features. Each month has a theme and subtheme designed to support ongoing learning about food and the different ingredients that can support good gut bacteria.

As well as information, there are recipes for people who like to get creative in the kitchen, and practical tips for anyone wanting to save time or money but still eat a prebiotic-rich diet.

Find out more about BellyBiotics HERE.


Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.

Related topics

Related articles

Upcoming events

view more
01
May

South Coast Property Forum: Networking Lunch

Ennios Ristorante
Southampton
More info
06
Jun

South Coast Property Awards 2024

Hilton Southampton
Utilita Bowl
More info
12
Jun

Leadership Roundtable: Developing strategies for financial returns over the next decade

Herrington Carmichael, Farnborough Aerospace Centre, GU14 6XR

More info
18
Jul

Thames Valley Tech & Innovation Awards 2024

Reading FC Conference & Events
Select Car Leasing Stadium, Reading
More info
12
Sep

Thames Valley Property Awards 2024

Ascot Pavilion
Ascot Racecourse
More info
03
Oct

South Coast Tech & Innovation Awards 2024

Hilton Southampton
Utilita Bowl
More info
07
Nov

Thames Valley Deals Awards 2024

Reading FC Conference & Events
Select Car Leasing Stadium, Reading
More info
21
Nov

Hampshire Business Awards 2024

Farnborough International
Exhibition & Conference Centre
More info

Related articles