Oxfordshire PR company secures major new client

Published by

Nicky Godding

Oxfordshire-based B2B and technology PR agency, CubanEight has secured a major new client.

CreatorIQ is a leading influencer marketing platform for global brands and agencies including Disney, Unilever, Airbnb, and Ralph Lauren. CubanEight was appointed by CreatorIQ to drive a dynamic and measurable PR campaign to support the business’ growth in the UK, and build its presence across Europe.

CreatorIQ is the leading cloud solution for global enterprises to manage and optimise influencer campaigns at scale. With a technology-first focus, the company is developing AI-backed solutions for influencer marketing workflow, measurement insights, fraud detection, and industry benchmarking to meet the needs of Fortune 500 brands and their agencies.

Kam Zulawski, Managing Director EMEA, CreatorIQ, said: “We see PR as an important part of CreatorIQ’s growth strategy as we expand into Europe and make an impact in new markets. We were looking for a PR partner to collaborate with to support our business’ ambitions, build brand awareness and to help drive our growth – CubanEight’s market knowledge, media insight and track record demonstrated to us that they were that partner.”

Sian Gaskell, founder and managing director of CubanEight, said: “CubanEight has a history of supporting fast-growing marketing tech companies as they scale-up, and we’re delighted to now be doing the same for CreatorIQ. The influencer marketing space is fast evolving and becoming increasingly significant in how brands communicate, engage and transact with customers. CreatorIQ is a driving force in this market and we are building out a campaign that brings that expertise and insight to the fore.”

Last year CreatorIQ announced $12mm Series B funding round By TVC Capital, Affinity Group, and Unilever Ventures to accelerate growth of its Enterprise Creator Cloud. CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, and London.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.