Oxford customer experience technology specialists merge

By Nicky Godding

3 October 2023

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CX technology solution specialists, Adactus and data solutions consultants, Six Sevens Solutions, have joined forces to form three rocks to bring data-led solutions to the hospitality and wider business sector.

The company combines over 50 years of collective experience in designing bespoke technology solutions driven by data collection and analysis, for brands such as Pizza Hut, TGI Fridays and The Big Table Group, enhancing consumer, employee, and user experience.

From reservation and ordering systems to post-visit CRM systems, three rocks will develop best-in-breed solutions, starting with its new flagship product, three rocks XMS.

three rocks will be headed up by former owner and Managing Director of Adactus, Scott Muncaster while both SixSevens Directors, Matthew Rawlins and Andrew Kaplan will take up the Chief Technology Officer and Chief Data Officer positions, respectively.

The three businessmen have known each other for nearly 20 years, having previously worked together at national restaurant chain, Pizza Hut, delivering solutions such as the brand’s first online ordering service, which now accounts for more than 70 per cent of the restaurant chain’s sales.

Scott said: “Since working with one another in our previous roles, Matthew, Andrew and I have been looking for ways to bring our respective strengths and skills together to bring businesses a better, more efficient way of delivering customer service that fits around their commercial requirements. three rocks® is a perfect culmination of that. We believe in putting people first, making lives and experiences better, one solution at a time.

“The SixSevens team has some truly outstanding knowledge and know-how in the data consultancy sphere, and coupled with Adactus’ software development experience, we’re much more powerful together.”

Matthew added: “It’s an honour to be joining forces with Scott and the rest of the Adactus family. Between us we now have an extremely wide set of skills across a team of more than 30 people, meaning our level of capability on both the data and software solutions fronts has increased significantly. The purpose of the merger is to connect the brands’ respective expertise, creating a comprehensive, joined-up offering that helps to enhance experiences across all of our target sectors. We’re extremely excited to finally join forces and to be working together.”

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By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.