Now vegans can enjoy porridge on GWR trains thanks to Wolfys

Published by

Nicky Godding

Wolfys Porridge and Couscous now available on GWR services - James Moinet and James Horwood, directors of Wolfys based at Kitchen Garden Foods in Stroud now supply their products to GWR - 10.01.2020 Picture by Carl Hewlett/Stand Out Studio - 2020 © Stand Out Studio Ltd NO SALES or SYNDICATION. Contact carl@standoutstudio.co.uk or call 07508240919 for more information

As the UK reaches almost the half-way point of "Veganuary", where more people try to eat vegan for the first month of the year, Stroud based Kitchen Garden Foods, the brains behind the Wolfys porridge brand have secured a new listing with GWR trains for their vegan range.

Commercial Director and joint owner, James Horwood said: “We have been supplying GWR for a number of years now, but this is the first time we have listed the vegan range on board.

“There was huge demand for more vegan breakfast options onboard trains and as our non-vegan range has been selling so well for years, it seemed like a logical move to encourage GWR to try a vegan offering.

“They agreed, and listed the Strawberries & Cream Porridge for breakfast, and Garlic & Herb couscous for lunch offering. The product launched towards the end of November and initial sales have been strong. In addition, feedback from GWR on social media has been overwhelmingly positive!

“It’s a great move by GWR and shows they’re forward thinking and care about their customers desires”

James Moinet, Operations Director & Joint Owner added: “The number of people following a vegan diet has increased substantially in the last few years. Historically, vegan food has always been a bit bland and boring, and we’re pleased to be changing that with our creamy and indulgent vegan porridge and flavoursome Couscous pots!

“Every pot of our porridge contains a little pot of jam to swirl into the oats, and the couscous contains a pot of chutney or relish. You only need hot water, so its perfect served on board Great Western Railway.”

Wolfys also supply a smaller-sized Wolfys on board the First Class carriages on GWR trains. James Horwood said: “If you travel First Class, you’ll be able to try our exclusive Golden Syrup Wolfys and we’re currently working on a vegan pot for First Class customers. You cannot get the Golden Syrup pot anywhere else.”

Wolfys has seen excellent success since its conception with national listings including Waitrose, CO-OP, Booths, Ocado, GWR Trains, East Midlands Trains, Flybe (crew bags), Eurowings and hundreds of independent coffee shops and retailers.

Kitchen Garden Foods, which owns and manufacturers the instant porridge and couscous pots in Gloucestershire was founded in 1989 and has seen fantastic growth in its Wolfys brand since the brands conception in 2013. They employ around 24

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.