Business News

Morgan prepares to bid farewell to steel chassis in 2020

Published by
Nicky Godding

The Morgan Motor Company which has its based in Malvern, is to continue its technology drive with the launch of new models based on its recently introduced CX-Generation aluminium platform. The new car introductions will take place in 2020 and form a core range of models for the British manufacturer.

It follows the success of the first car to use this platform, the Morgan Plus Six. Launched at the Geneva Motor Show in March 2019, it has received an overwhelmingly positive reaction from both the press and customers, in large part thanks to its CX-Generation platform.

Designed in house by Morgan, the CX-Generation platform is twice as rigid as the previous aluminium chassis used by the company, which underpinned the Aero 8 and second-generation Plus 8 models. Thanks to a focus on reducing weight, it tips the scales at just 97kg, contributing to the Plus Six’s mere 1,075kg dry weight.

Although full details of the new CX-Generation aluminium platform models are yet to be shared, the company can confirm that the range will feature a variant with a manual gearbox, as well as an engine with a smaller capacity than the 3.0-litre turbocharged inline six-cylinder unit used in the Plus Six.

The launch of new CX-platform-based cars in 2020 will mark the end of production for Morgan’s legendary traditional steel chassis. Introduced in 1936 in Morgan’s first four-wheeled vehicle, the 4-4, the steel chassis has played a hugely important role in the company’s history, underpinning its models for 83 years. A variation of the chassis continues to be found today, in the Morgan 4/4, Plus 4 and V6 Roadster.

Morgan has not confirmed an official end date for production of the traditional steel chassis models but recognises a period where it will be produced alongside CX-Generation models before its discontinuation in 2020.

More information on the model range, launch dates and celebration plans for the end of the traditional steel chassis will be made in 2020. Morgan wishes to inform any customers interested in purchasing the latest Morgan models, or the last of the traditional steel frame chassis vehicles, to contact their nearest Morgan Dealer.

Steve Morris, CEO, Morgan Motor Company, said “The CX-Generation aluminium platform represents a significant undertaking for a small company like Morgan. Following the success of the platform and the Plus Six earlier this year, I am delighted that we can finally reveal further plans for new models in 2020.

We recognise a need for a more resolved core product that fits in with our customer’s growing needs, as well as future legislative requirements. The advanced engineering encompassed within the new platform is a vital underpinning for the next generation of Morgan sports cars, and further demonstrates the exciting blend of craftsmanship and technology that makes Morgan cars unique.

“In addition to new models planned for 2020, the year will also bring about opportunity for us to mark the significance of the outgoing traditional steel chassis and its contribution to the marque. Used in Morgan’s core models since 1936, the traditional steel chassis has been an integral part of the Morgan story and we look forward to giving it a fitting send off.”

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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