Morgan Motor Company signs Armed Forces Covenant

By Nicky Godding

16 June 2022

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Malvern-based Morgan Motor Company has signed the Armed Forces Covenant, pledging its support to those who serve and have served the nation and their families. The signing of the Covenant furthers the work the company is already engaged in with the Wantage-based service charity, Mission Motorsport, The Force’s Motorsport Charity

The signing took place at the Morgan Experience Centre during the company’s bi-monthly “Meet at Morgan” event. Representatives from Mission Motorsport, the Armed Forces and Morgan Motor Company were present, with Morgan Executive Chairman, Steve Morris, and Colonel Chris Ledsham, signing the Covenant.

The Malvern based company has already employed several service leavers and has a reservist policy in place. Further to this, a joint motorsport project between Morgan, Mission Motorsport and the University of Wolverhampton witnessed the creation of a specially adapted Plus Four race car to allow paraplegic veterans the opportunity to compete using hand controls. Steve Binns, a Mission Motorsport beneficiary, was reunited with the Plus Four – which was on display at the event – that he had raced last November at Anglesey Circuit for the Race of Remembrance.

Mission Motorsport beneficiaries were also integral in the durability testing of the new Morgan Super 3, supporting Morgan’s engineering team with the development programme for the all-new model.

Steve Morris, Executive Chairman, Morgan Motor Company, said: “I am immensely proud to sign the Armed Forces Covenant on behalf of Morgan Motor Company. The signing of the covenant – and with it our formal support of the Armed Forces community – continues the work we have been carrying out with Mission Motorsport for several years. From motorsport and model development through to careers and charity events, we have identified areas across the business where we can support the community and honour their sacrifice.”

James Cameron, CEO, Mission Motorsport, said: “The Morgan Motor Company is a British institution, where the history of the company and its people are interwoven with that of the Armed Forces community. While custodians of a unique history, this is also a company whose contribution is very current - we’ve been so delighted that their work is being recognised by MoD for the very real impact that it is having.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.