Microsoft set to headline Worcestershire business event

Published by

Nicky Godding

Worcester Warriors Managing Director steps down

Businesses in Worcestershire have been invited to a breakfast event which will tackle the latest benefits of embracing technology and innovative solutions to improve productivity.

FinditinWorcestershire has teamed up with Innovation Alliance for the West Midlands to welcome multinational technology expert, Microsoft to Sixways Stadium on Tuesday 17 March, to explain how digital technologies are key to strengthening the local economy.

Led by innovation expert, Dr Pam Waddell OBE, ‘Boosting Productivity with SME Innovation’ will shine a light on the adoption of innovative technology and the uptake of digital solutions to drive productivity and growth across the private and public sector.

The event will also focus on how technology is reshaping the construction industry with an ‘Innovation in Construction’ zone. This will be an opportunity to meet the buyers looking to invest in the strategic adoption of technology solutions specific to the sector.

Local businesses with a cost-effective product or process to improve the construction industry are urged to book a ‘Meet the Buyer’ slot at the event.

Claire Smith, Head of Events, said: “New technologies are changing the way we live and work every day, but it’s clear that SMEs need specialist advice and insight to help them select the right approach for their business.

“We have found a great enthusiasm for the adoption of new digital technology but there is still a reluctance to invest. Businesses also don’t know where to start when it comes to digital transformation and struggle to find the spare time to take the first step.

“We want this event to help attendees learn more about the benefits of improved productivity and revenue, increased exports and job creation, providing new skills to workforces, enhanced integration with supply chains and reduced environmental impact.”

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.