McColl’s Retail partners with Reading's Ecrebo to drive customer engagement

By Nicky Godding

4 November 2021

Share

The Business Magazine article image for: McColl’s Retail partners with Reading's Ecrebo to drive customer engagement

McColl’s Retail Group is partnering with Reading based Ecrebo, following a successful trial of Ecrebo’s light-touch POS software technology in a number of McColl’s stores.

The technology is now being rolled out to the whole estate, helping McColl’s drive enhanced customer engagement as the business adapts to changing shopping behaviours and consumer needs post-pandemic.

Ecrebo is a technology company that enables the real time, cost-effective delivery of personalized offers and messages at point of sale on paper and digital receipts.

Both companies are working together to leverage customer interactions and data, helping McColl’s communicate with its four million customers who visit their stores every week more quickly and effectively. Using Ecrebo’s OnPoint Total Receipt Marketing solution, the retailer will add personalised offers and messages to its receipts issued across McColl's network of 1,223 convenience stores and newsagents across England, Scotland and Wales.

Richard Crampton, Chief Commercial Officer at McColl’s Retail Group, said: “The importance of the local McColl’s store for our customers has never been clearer. Our partnership with Ecrebo is all about better understanding their needs so we can provide a more tailored and relevant shopping experience, rewarding them with offers that are tailored to their shopping in real-time. Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons to specific stores or product categories across the estate."

David Buckingham, CEO at Ecrebo, added: “We are always delighted when a prestigious retailer signs a new partnership agreement with Ecrebo. This relationship with McColl’s is really exciting and especially pleasing as the teams worked hard in an external environment that has never been more challenging. We’ve been impressed with the way in which the team at McColl’s have really leaned in to make this a success. McColl’s customers will receive regular, relevant targeted offers to encourage them back in, to buy the things they want and need from their local store. This is another major retail chain in the UK who are adopting this technology and the results so far have been really encouraging. We’re looking forward to building this relationship further and delivering more value over the coming months and years.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.