Matthews Cotswold Flour launches Bake for Ukraine campaign
Matthews Cotswold Flour, Britain’s leading speciality flour producer, has launched an appeal to help the people of Ukraine – Europe's largest supplier of wheat.
Ukraine, known as the breadbasket of Europe, exports about 20 million tonnes of wheat a year — 10 per cent of the world's wheat exports.
The 200-year-old Chipping Norton-based flour producer has launched Bake For Ukraine, offering its award-winning flours at half price to be used as part of The Red Cross' charitable campaign.
Managing director Bertie Matthews said: "Since the beginning of March, we have been taking 50 percent off the cost of our flour for any home-baker or professional who bakes anything and donates the value of its sale to the Red Cross Appeal.”
“All that keen bakers have to do is sign up online, whether they are planning to bake just a batch of cookies for their local Brownies or organising a much larger event. This will run until the end of April.”
“The reason we decided on the 50 percent off offer is that it is scalable for any home or any baker, no matter what their size and skill-set. Our initial target is £5000 - and on top of that we’ve sent two tonnes of flour to Ukraine,” said Bertie.
He said there were numerous ways of getting involved.
“You can host your own bake sale and donate your profits to our JustGiving page or get your children involved and organise a bake sale at their school or local village hall.
“It’s easy to download our Bake for Ukraine logo and design a fundraising poster for your bake sale and spread the word on social media reposting your own and our posts on Instagram, Facebook or Twitter."
