Likewise to create 20 plus jobs at new Midlands distribution centre

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Nicky Godding

Likewise Group, the Bromsgrove-based floor covering distributor, is to create 20 new jobs initially, with more to come later in the year, with the opening of a new West Midlands distribution centre.

The company has been announced as the anchor tenant at Radial Park, a purpose-built warehouse and industrial development at Birmingham Business Park.

Likewise has taken 57,082 sq ft at Unit 4 to accelerate the company’s growth in the Midlands and South West. Birmingham Business Park sits on the junction of the M42 and M6, providing fast, national motorway links.

Tony Brewer, chief executive officer of Likewise Group plc, said the new Midlands and South West distribution centre will house up-to-date racking systems and the latest floor covering handling equipment.

“We chose Radial Park not just because of its excellent central location but also for the facilities offered by Birmingham Business Park for our staff.”

Likewise’s logistics network was already significantly improved with the opening of the Morley Distribution Centre in January 2021 to augment regional centres in Manchester, Glasgow, Newcastle, Sudbury and Peckham.

Likewise Group plc was established in December 2018 by two former Headlam directors Tony Brewer and Andrew Simpson and has since proved to be a magnet for ambitious staff in the floor covering management, sales and head office staff.

Chris Clark is an industrial and logistics associate at JLL, who are acting jointly with Knight Frank on the letting of Radial Park.

He said: “Unit 4 is the biggest unit on Radial Park and we are delighted to welcome Likewise Group as our anchor tenant. We have also signed furniture edging company Hranipex for Unit 2 and are seeing strong interest being shown in Units 1 and 3.

“From a logistics point of view, Birmingham Business Park is in a perfect location, plus it has a great environment for the workforce of tenants, including a café, restaurant, nursery, newsagent, fitness classes and landscaped gardens and nature trails.”

Radial Park was developed by Canmoor and is now owned by IPIF. Law firm Gateley advised Likewise plc, and Macfarlanes LLP acted for IPIF.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.