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Leading Brazilian sportswear manufacturer signs up for Versarien Graphene wear tech

26 September 2022
The Business Magazine article image for: Leading Brazilian sportswear manufacturer signs up for Versarien Graphene wear tech

Versarien plc, the Forest of Dean-based  materials engineering group, has signed a commercial agreement with BiaBrazil, a leading Brazilian sports and active wear manufacturer, which will see the integration of Versarien's Graphene-Wear technology into a new range of women and men's active wear garments.

The companies have been working together for the past 16 months, including undertaking extensive trials with local supply chain partners in Brazil.  The Graphene-Wear™ formula will enable wearers to experience enhanced thermal transmittance, increased moisture management and faster  drying rates. The garments will also have the Graphene-Wear™ trademark applied. It is anticipated that further announcements will be made on launch dates in due course with garments expected to be available for sale in Q1 2023 in the UK, along with existing retailers worldwide. 

In partnership with the University of Gloucestershire, Versarien has subjected this new technology to extensive wearer trials. Further, the Graphene-Wear ink formula has been tested to international standards, resulting in the publication of a white paper all aimed at giving partners such as BiaBrazil great confidence in this innovation.

"We are hugely excited to be in partnership with BiaBrazil. Through our partnership we will be able to create garments that have been designed with comfort, style and design in mind, whilst also maintaining high levels of quality and performance with our Graphene-WearTM technology." said Versarien's CEO, Neill Ricketts.

"As an innovative sports and activewear brand, we provide clothing ranges that provide our wearers with garments that not only help them in their sports performance but also increase their self-confidence. Working with the Versarien team, we have designed a next-generation clothing range. We are excited about the next stage of our partnership as we look to production and delivery of our range to market." stated Beatriz Dockhorn, Founder and CEO BiaBrazil.

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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