Land Rover marks 75th anniversary with limited edition Defender

Published by

Peter Davison

A limited edition Land Rover Defender has been launched to mark the 75th anniversary of the Coventry-built icon.

The £85,995 SUV will be released 75 years after the Series I was introduced at the 1948 Amsterdam Motor Show.

In 1948 the Series I was introduced at the Amsterdam Motor Show. Land Rover is marking the anniversary with the Defender 75th Limited Edition.

Available in 90 or 110 body styles, the Defender 75th Limited Edition will be available in exclusive Grasmere Green with matching 20-inch alloy wheels.

Stuart Frith, lifecycle chief engineer, Defender, said: “Since revealing the new Defender, customers around the globe have fallen in love with it and demand remains extremely strong.

"This new Limited Edition captures the spirit of the past 75 years, with its colour and detailing, and fuses it with innovative new technology such as Hybrid Electric power, Configurable Terrain Response, software over the air updates and unrivalled all-terrain capability.”

Powertrain choices include the P400e plug-in Electric Hybrid (PHEV) on 110 models, in addition to the powerful D300 Ingenium diesel utilising Mild Hybrid Electric Vehicle (MHEV) technology to optimise power delivery and fuel economy by harnessing energy normally lost under deceleration and braking.

The Defender 75th Limited Edition starts at £85,995 for the 90, and £89,995 for the 110.

Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country. An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts. Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.