Kenilworth’s Reinge Clinic secures sole rights to sell innovative therapy shoe
The Reinge Clinic in Kenilworth is set for growth after receiving the exclusive rights to sell a new therapy shoe in Coventry and Warwickshire.
Developed by AposHealth, the shoe features curved pads on the sole tailored specifically for the individual needs of each patient.
These pads help to redistribute forces away from painful areas and reduce osteoarthritic pain – ultimately lowering the need for complex knee or hip replacements.
Clinic co-founder Gina Reinge said: “We’re sports scientists by background, so we understand biomechanics and are often sceptical of products that claim to work miracles.
Hear the latest insights from property experts on The Business Magazine’s new podcast
“However, after first coming across the Apos shoe at a physiotherapy trade show, we looked into their claims and thought the mechanics of their product as well as their results were very impressive.
“Instead of masking the source of knee or hip pain with something like an insole, the shoe’s adjustable pads activate the patient’s muscles as they walk in the shoe.
“Over time, the muscles strengthen to the point where normal, pain-free mobility can return even without the shoes.
“We felt having Apos available at our clinic could potentially be a way of improving the outcomes of our patients while bolstering our income at the same time.”
With rights secured, Gina and her husband Ian turned to Coventry and Warwickshire’s free business support programme, Business Ready.
They were put in touch with business support advisor Steve Tipson, who set about laying the foundations to improve the clinic’s practices before it pushes for growth.
“Steve helped us with the many things we didn’t really understand about growing a small business to the next level,” Gina added.
“He advised us on improving our website and selling mine and Ian’s expertise as individuals, rather than simply selling physiotherapy services.
“We’ve also switched from being two sole traders to a limited company, which has prevented major accounting headaches and allowed us to streamline many areas of the business.
“After his advice and the improvements we’ve made, we’re now ready to grow by prescribing the Apos Shoes to patients who need it, while continuing our traditional physiotherapy services.”
Steve will continue to support The Reinge Clinic throughout 2024 as it aims to grow its practice in Kenilworth enough for it to stand alone without the need for the Bristol premises to carry on.
He said: “Gina and Ian are highly competent physiotherapists, but lacked that extra know-how or capital to take their business to the next level.
“The fact that they secured the right to prescribe the Apos shoe exclusively in the region is a fantastic USP for them, but it was important for them to have the basics in place to truly take advantage of this.
“I’m confident Gina and Ian are now ready to take The Reinge Clinic to new heights and help many more patients potentially avoid drastic knee or hip replacement surgery.”
Read more - Warwickshire business support scheme to be extended and expanded
