IBB Law launches new brand identity

By Nicky Godding

6 July 2023

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Following a period of significant expansion, law firm IBB has launched a new visual identity to support a divisional focus dedicated to specific client needs.

The divisions are: IBB Commercial, IBB Franchising, IBB Real Estate, IBB Private Client, IBB Criminal Law and IBB Wealth.

The distinctive new visual identity aims to capture the essence of the firm’s long-term vision which is about making the law work for clients by listening to and understanding their needs.

With its 100-year history IBB has four offices in West London, Chesham, Reading and Ascot serving clients across the region and beyond.

Joanna DeBiase, Managing Partner, said: “We are growing our firm in a purposeful distinctive way with an emphasis on serving our communities and providing our people with interesting, rewarding jobs. Our new identity reflects our positivity and our ambition to develop a caring united firm in a challenging market."

The firm was established in 1774 as Iliffe's. In 1994 it merged with Booth Bennett to form IBB Solicitors. Since then the company has grown organically and through acquisition, merging with Turbervilles in 2018, and opening an office in The Blade, Reading the following year.

In 2020, the firm became an LLP and was renamed as IBB Law. In January this year IBB Law LLP merged with Owen White Solicitors. The merger created a 36 partner, 110 lawyer, £24 million turnover full service law firm.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.