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The Business Magazine May 2024
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How Snaffling Pig Co built a £5m business from £500 seed funding

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Snaffling Pig

In this video, we speak to Udhi Silva, who alongside Nick Coleman founded the Snaffling Pig Co. Udhi reflects on how a £500 bet developed into a multi-million-pound porky snack empire. Udhi discusses how valuable a trusted external advocate can be and how he found that ally in James Cowper Kreston

We hear from Udhi as he offers tips and advice on how to grow a business from a small seed investment, dos and don'ts, and what to look for from a business advisor.

How Snaffling Pig Co built a £5m business from £500 seed funding from The Business Magazine on Vimeo.

About Snaffling Pig:

Snaffling Pig started in a pub in Henley-on-Thames back in 2015. So from the kitchen counter to our first office in Marlow, to Leighton Buzzard, then Aylesbury and finally resting in old farm buildings just outside Yattendon, Berkshire, it can be said the management team have definitely been around the block a few times. The operation is now split over two sites, as there wasn't enough space on the farm for everyone so, instead, the Warehouse and Production team are based in PORK KNOX and a few miles down the road are the Office Team which is made up of Finance, Sales, Marketing and Customer Service all of whom are based in CENTRAL PORK. 


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