Home energy storage company opens inaugural hub in the centre of Cheltenham

Authorised Duracell licensee, Puredrive Energy Ltd is opening its first ever store this week within the historic Cavendish House, in Cheltenham town centre.

As the demand for more reliable and cleaner energy to power homes continues to grow, battery storage systems offer many benefits to homeowners including the ability to save money by buying electricity at the cheapest rates and only using it when required.

A typical house uses up to 10kWh per day of electricity which equates to an average annual bill for a medium three-bedroom house of £937. Adding a home battery to a property can cut energy bills by as much as 85% when combined with solar panels, according to British Gas. 

Cheltenham-based Puredrive Energy launched the suite of Duracell Energy products to the UK market back in March at the Fully Charged Show, London. The range of battery storage solutions including the Dura5 5kWh battery, the Dura-i Inverter and the Duracharger EV will be exclusively sold by Puredrive Energy in the UK. The products offer full integration to provide homeowners with a comprehensive solution to lowering the cost of their bills as well as reducing their carbon footprint.

Cavendish House, located right at the heart of Cheltenham on the Promenade, was first established in 1823, making it the town’s oldest department store. In recent years high street giant House of Frasier had occupied the building until the store’s closure earlier this year. 

“This is the first time in our company’s history we will have boots on the ground within a fixed location,” commented Puredrive Energy CEO, Mark Millar. 

“As a growing business based in Cheltenham, with a large portion of our staff we employ coming from the local area, we couldn’t think of a more historic and fitting location than Cavendish House, which is located in the centre of Cheltenham as the ideal choice for our first fixed hub.  

Mark continued: “The first ever Duracell Energy store will be open from the 6^th June and will be a hub to support homeowners in making an informed decision on home battery solutions in order to save money on their energy as well as minimise their environmental impact. 

“Amid uncertainty within the energy market and the increased dependency on the national grid, customers will be able to obtain a quote for our home battery storage solutions from our own dedicated Duracell Energy team.”