Henley audio visual business up for global signage award

Published by

Nicky Godding

SPC Group, the audiovisual systems integrator based in Henley on Thames, has been announced as a finalist in the global Digital Signage Awards 2021. These annual awards recognise creative and technical innovations in the fields of digital signage, DOOH advertising and digital visual experiences.

SPC’s recognition is for its latest project at London Luton Airport. Working with long-term software partner, Interdirect, based in Milton Keynes, the companies have produced a bespoke wayfinding and digital directory solution to help travellers navigate the airport and locate shops, restaurants and services available.

Housed in three highly visible, touch-activated kiosks which are designed to be fully accessible and inclusive, allowing the customer to identifying the quickest route to their destination, showing accessibility options available at each step of their journey with height adjustable content for wheelchair users.

Boarding passes can be scanned for personalised flight details - boarding time, gate number with the route to the gate and average transit time. If there is plenty of time before the flight, the system will suggest places to eat or shop with their latest offers and shows the simplest route to get there.

Remote video assistance, two-way video calling and subtitled live translations to overcome the language barrier are in the development plan, plus mobile hand off capability to allow customers to take the directions with them on their mobile device without needing to download an app.

Jon Swain of SPC Group, said: The team working on this project has been superb and I am proud to be a finalist, alongside some very large, prestigious companies, in these Global Awards."

The winners will be announced in February.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.