Hampshire-based FatFace sees increase in sales over Christmas period

Global clothing chain FatFace saw an increase in sales during the latter half of the year and especially during the Christmas period.

The festive boost to sales brought the stores revenue up to £136million, which is an increase of 9% compared to last year. Furthering this, the sales in the five weeks to January 7 increased by 34% compared to the previous year.

FatFace says digital growth has been supported by investment both in digital capabilities and operations. 39% of the company’s sales took place online with both new and returning customers increasing their order sizes by 26%.

Chief Executive Will Crumbie said: “This is a strong set of Christmas trading results and reflects both our fantastic peak product proposition and the hard work and efforts of the FatFace crew.

‘’The period has demonstrated again the strength of the multichannel model with the 10 days pre-Christmas trading being particularly strong in stores.

“Despite the highly promotional market, we maintained our full price proposition right up to Christmas. Our Boxing Day Sale and the week following Christmas was the best trading week in Fatface history, with nearly 2m visits to the website in the week.

“As we look ahead, despite the ongoing macroeconomic challenges, we have good momentum and our mission remains the same – to keep designing, producing and selling great quality clothes that our customers love.”

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The company was refinanced in September 2020 with £15million from lenders, reducing the company’s debt and supporting the businesses funding requirements.

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