Four Anjels to open Cheltenham factory thanks to £1.5m funding

By Nicky Godding

14 March 2022

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A bakery which launched in 2010 is moving to a new site at Furlough Park in Cheltenham after securing £1.5 million of funding via NatWest.

The cash injection follows a period of ‘significant growth’ for the Four Anjels bakery after it secured a contract with M&S Café for the supply of baked goods in 2020.

The business, which currently operates out of a 4,500 sq ft bakery in Moreton-in-Marsh, moves to its new site at Furlong Park this month. The funding will enable fit-out works to create a new factory and bakery.

Four Anjels’ expansion will also create 20 new roles in addition to its 40 existing positions. The company said it intends to increase its headcount to 120 over the next year.

Plans are in place for a purpose-built bakery pod, also funded by NatWest, to be installed in the new factory to develop new lines. At present the company produces approximately 20 product lines with an average output of 700,000 portions per month.

Andrea Stevens, managing director, said: “It has been an incredibly exciting period of growth at Four Anjels, particularly through our relationship with M&S.

"The new premises will allow us to comfortably take on new business opportunities and welcome more team members, as well as develop new products as we embark on an ambitious business growth strategy.”

“The funding and support from NatWest has given us the confidence to make our growth ambitions a reality. We look forward to more opportunities to work together as our business evolves further.”

Alexander Jones, relationship manager at NatWest, said Four Anjels held a “unique position in the market” as a “relatively high-volume producer of handmade, high-quality products”.

“It has been a pleasure to be able to support the organisation to reach its growth target and we wish them every success on the next phase of their journey,” Jones added.

Four Angels bakes for a wide range of customers in the retail, foodservice and hamper markets.

The company specialises in hand producing biscuits and cakes and much more on a large scale that have that ‘baked at home’ taste and look. It aims to source ingredients where possible from British suppliers.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.