Business News

Festive Mini Electric embarks on charity tour of Berkshire (and Warwick)

Published by
Peter Davison

A Mini Electric wrapped in 2,000 smart LED lights is starting a five-week tour to spread festive cheer and raise money for three charities: the MS Trust, Duchenne UK and Alzheimer’s Society.

Lighting the way after the Festive Mini Electric’s first public appearance at The Lexicon Bracknell in Berkshire, on the 25th November, the car will travel to various locations around the UK, driven by project creator Nicholas ‘Nico’ Martin.

The sen-sleigh-tional project first started over three years ago, with Nico hand-wrapping his Mini in fairy-lights and displaying it in his local town of Bracknell.

However, in December 2020, without the usual Christmas switch-on displays delivering much-needed festive spirit, Nico realised he could use the Festive Mini to bring joy and positivity to people on their own doorsteps, whilst also raising awareness and over £5,000 for the MS Trust and Duchenne UK, two charities very close to his heart.

Nico said: “I’m so pleased to be back with the Festive Mini charity tour. I just knew last year I had an opportunity to cheer people up and also to raise funds for the MS Trust and Duchenne UK. Both charities mean a lot to me - unfortunately my mother was diagnosed with Multiple Sclerosis six years ago, and in 2019 I was asked to take the Festive Mini to surprise an incredible young boy, Marcus Rooks, who was diagnosed with Duchenne Muscular Dystrophy.

"When I saw his face light up with so much joy and excitement, I realised that I had created something truly special. Ever since meeting him and learning about his condition, I’ve wanted to support him in any way I can.”

This year, Nico has introduced a guest charity spot taken up by Alzheimer’s Society and he has rallied support from Mini UK, Festive Lights, and Italian smart lighting company Twinkly, to up the voltage on his project and make it bigger and better than ever, with an aim of raising as much money as possible for the three special causes.

Nico added: “I’m so grateful for the incredible support behind the project and the teams involved this year. The Mini Electric is even more exciting to drive and means all my trips on the tour are environmentally friendly and the app-controlled Twinkly lights with their amazing customisable animations really give the car a bit of extra magic.

"I can’t wait to get out on the road to spread some Festive Mini spirit and raise lots of money for the three charities!”

David George, director, Mini UK said, “We’re extremely humbled to be a part of Nico’s fundraising project with the Festive Mini Electric. It’s a wonderful idea that will bring people together, make them smile, and also raise funds for some amazing charities.”

The festive Mini will be making the following stops:

  • Thursday, November 25 (time TBC): The Lexicon Bracknell, Bracknell, Berkshire, RG12 1AP
  • Saturday, November 27 (time TBC): Lap of Lights, Silverstone Circuit, Towcester, Northamptonshire, NN12 8TN
  • Sunday, November 28 (10am-2pm): Gilks' Garage Café Christmas Market, Banbury Rd, Kineton, Warwick CV35 0JZ
  • Tuesday, November 30 (6pm-7pm): Tesco Warfield, Warfield, Bracknell RG42 3JP
  • Tuesday, December 7 (7pm-8pm): Berkeley Woodhurst Park, Warfield, Berkshire RG42 5AB
  • Thursday, December 9 (4pm-8pm): Christmas Extravaganza, Princess Square, Bracknell RG12 1LS
  • Sunday, December 19 (time TBC): Mission Christmas, Lloyd Blackpool Mini, Blackpool FY4 5PQ
Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country. An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts. Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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