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The Business Magazine July 2024
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Farmer Henson goes wild on the farm

The Business Magazine article image for: Farmer Henson goes wild on the farm
27 March 2024

Adam Henson, one of the UK’s best-known farmers and TV presenter has launched a range of British Wildflower Seeds, the first product line to launch from his new online store, Wildscape. The collection is aimed at transforming landscapes into thriving havens for biodiversity, whatever the space. 

The range was developed in collaboration with experts in ecology and sustainable agriculture.

Inspired by the wildflower varieties grown on his farm, and onsite at Cotswold Farm Park, Adam has fused his passion for conservation and preserving biodiversity to develop Wildscape. The range encourages individuals and communities to take an active role in restoring and enhancing the natural ecosystems. 

Adam said: “I believe everyone should consider growing wildflowers. Not only are they beautiful native British blooms, but they also support local biodiversity. No matter if it’s a small pot in an urban setting or large garden, wildflowers create a mini ecosystem right outside your window, attracting a variety of birds, insects, and other creatures.” 

He added: “Many organisations, including our farm, work tirelessly to promote the planting of wildflower meadows and the restoration of habitats to ensure the continued presence of these botanical gems in the British summer. Embarking on a journey with UK wildflowers isn't just about supporting nature; it's also about transforming your own space into a haven of beauty and wellbeing.” 

Wildscape seeds include a diverse selection of native wildflowers and are currently available in five British mixes including Pollinator ParadiseWetland Wonder and Marvellous Meadow. Each collection is available in six sizes covering spaces from as little as 2.5 square metres to large open spaces of 250 square metres.

The seed varieties have been chosen for their resilience and ability to thrive in British environments, pollinator power and low maintenance upkeep.  

A percentage of proceeds from online sales of the wildflower seeds will help to support Adam’s habitat restoration projects, rare breed conservation programmes, and other initiatives aimed at preserving natural heritage at Cotswold Farm Park.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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