Egham's Go Zero Charge partners with Fords of Winsford

By Tom Kilkelly

8 June 2023

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Egham-based electric vehicle charger brand Go Zero Charge has announced its latest trade partnership with vehicle marketplace Fords of Winsford (FOW).

The partnership will involve Go Zero providing FOW with POS (point of sale) materials to help increase the rollout of home EV chargers. These materials include: educational videos, dual-branded landing pages, and affiliate tracking for sales.

Digital marketing specialist at FOW Ben Mills said: “We’re excited to partner with Go Zero Charge to offer the UK’s most exciting home charger solution. It’s more important than ever to instil confidence earlier in the buying journey, and with Go Zero Charge we can achieve this. That’s why our collaboration is so successful. With clearly defined objectives we can drive sentiment forwards and present the benefits beautifully.”

Go Zero's Optimus charger, the company's flagship product, is a charger designed to be both durable and to help users save money on their EV vehicle usage. Optimus owners will have access to a charging scheduler via an app, meaning they can monitor and efficiently manage their charging usage.

CEO at Go Zero David Wells said: “These partnerships are a brilliant step forward for Go Zero Charge as we become more and more embedded in the motoring space. Working alongside FOW, an established car dealership with real pedigree, we have the amazing opportunity to offer home EV chargers to a much wider range of motorists who are joining in on the electrification of UK roads.”

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.