Edible insect entrepreneur launches eco-friendly food business

Published by

Nicky Godding

Wiltshire-based entrepreneur, Luke Craven, has received Start Up Loan funding via SWIG Finance to launch his new sustainable food brand, BiJimini Spices.

BiJimini Spices is using the £21,000 loan to set up supply chains, cover initial manufacturing costs and support the marketing of the official business launch.

Designed to help tackle the harmful environmental impact of industrial meat production, BiJimini Spices uses cricket powder as a supplement to provide nutritional as well as environmental benefits.

In comparison to beef production, crickets produce under 0.1% of the carbon emissions produced by a cow, and only need 20% of the water intake to produce the same level of protein. In terms of nutritional benefits, high-protein crickets also contain all 9 essential amino acids and are abundant in minerals.

The business was launched on 28 June 2021 and its first product to enter the market is Cajun Spice.

The product is aimed at those consumers who want to make eco-friendly choices when it comes to their food. The product also has enormous benefits for athletes, as well as those who may be on a restricted diet and require additional protein.

Luke Craven, the entrepreneur behind this venture, began his edible insects journey whilst studying International Business Management for Food and Agriculture at the Royal Agricultural University.

Sustainable food production is an important topic to Luke, and when considering sustainable options for feeding the growing population he soon realised he could make a big impact through the use of edible insects.

Although insect consumption is not widely recognised as part of a staple diet in the Western world, in Eastern culture, edible insects have been consumed as an essential source of nutrients for thousands of years.

Luke said: “As with any manufacturing business, start- up costs can be very high. This funding has helped me to define my supply chain and begin manufacturing my products so I can launch my business at this critical time when the population is realising that climate change caused by food production needs urgent addressing”.

Luke’s dedicated SWIG Finance business manager, Nicki Kimberley said “As someone who is conscious of the environmental impacts of food production, edible insects are a great way forward. Luke is highly innovative in his approach to sustainability, and we hope to see these products widely stocked by the supermarkets in the coming years”.

Richard Bearman, Managing Director at Start Up Loans, said: “Start Up Loans exists to help aspiring businesses owners and early-stage businesses to get access to the finance and support they need to thrive and so I’m delighted that Start Up Loans has been able to support Luke Craven and play a part in the success of BiJimini Spices”.

https://www.businessinnovationmag.co.uk/wiltshire-food-entrepreneur-launches-spice-blend-flavoured-with-crickets-yes-the-insects/

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.