Cheltenham's SLG Brands celebrates Glamour Magazine success for Rhyme & Reason eco hair brand

By Nicky Godding

21 September 2021

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SLG Brand's Rhyme & Reason Eco Haircare brand has been voted Best Breakthrough Hair Brand by the Glamour Beauty Power List Awards.

The brand has been acknowledged for its breakthrough packaging which brings no new plastic to market with its 100 per cent PCR Bottle and CAP. (PCR is recycled plastic made from discarded items such as plastic milk and drinks bottles. Post-consumer resin (PCR) is an environmentally sustainable solution for reusing single-use materials that would otherwise be disposed of in landfill sites.)

The company has also designed its bottle shape too, investing heavily in bespoke tooling to minimise plastic use and to optimise transit packing efficiency, with its bottles fitting tightly together to minimise the shipping of “air”. There is a thin wad in one tub product made from virgin plastic which, whilst unavoidable at this time, will be re-specified to recycled plastic as soon as possible, 'fesses up the company.

Glamour magazine described Rhyme & Reason as "This new kid on the hair block has clearly not gone unnoticed. The range is inclusive when it comes to hair types and hair concerns, it’s vegan friendly, made in the UK and has a 100 per cent recycled bottle and cap." and

Global retail partners Target, Boots UK, Tesco,and Sainsbury's are supporting the brand.

SLG is a design-led international beauty brand company headquartered in Cheltenham and with one of the most funky head offices you can imagine. It is a highly inventive brand incubator business that develops, distributes and globally scales Millennial/Gen Z targeted beauty brands, both wholly owned and licensed that has in-house, IP generative integration of cosmetic laboratory brand management, design and marketing studios.

It is the creator, maker and distributor of some of the high street's most fashionable beauty and male grooming brands. From Co-Lab dry shampoo to Velvotan tanning mitts, Beauty Laundrette to Johnny's Chop Shop and Superdry products to LMX beauty by Little Mix and many more brands.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.