Cheltenham's Mira Showers buys Recoup Energy MIRA

By Nicky Godding

16 May 2023

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Cheltenham-based Mira Showers has acquired Recoup Energy Solutions, specialists in Waste Water Heat Recovery products.

The deal follows Mira Shower's parent company Kohler Mira's opening of its new multi-million-pound National Distribution Centre in 2021 at Worcester Six in Worcestershire and forms a corner stone of Mira’s strategic vision to pioneer and deliver sustainable products to the market. The acquisition will expand Mira's offering in an area which is growing as new build developers look to achieve government-set Part L targets and consumers look at different ways to reduce rising energy costs.

Based in Norfolk and founded in 2011, Recoup is a distributor of certified Waste Water Heat Recovery systems in the UK and supplies house builders with exceptional solutions to deliver better sustainable options for homes and commercial buildings throughout the UK.

Emma Foster, Managing Director of Kohler Mira, said: “The acquisition of Recoup Energy Solutions is an exciting and important step in our strategic plan to offer our customers a larger suite of exceptional, sustainable products and further reinforces our commitment to pioneering environmentally friendly change through our products and services.

With over ten years’ experience in Waste Water Heat Recovery products, Recoup has developed a strong reputation in its field, as Mira has for showering, and its portfolio of products will complement our existing business – we are extremely excited to bring Recoup into the Mira family, and can’t wait to see where this takes us.”

Kieron Dudley, Co-Founder of Recoup Energy Solutions, added: “Mira Showers is one of the most recognised and trusted consumer brands in the UK showering market and we are delighted to join forces with them to deliver effective and sustainable products that benefit customers and the environment simultaneously. We were very impressed with Mira’s history of bringing innovation to the bathroom industry to improve their customers’ showering experience in a more sustainable way and look forward to working together to develop these further.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.