CEWE launches omnichannel offer at Boots UK

Published by

Nicky Godding

CEWE, Europe’s largest photo printing specialist, has become an exclusive partner for the photo service operated by Boots, the leading pharmacy-led health and beauty retailer in the UK. Under the heading of "Boots Photo powered by CEWE" customers can now order CEWE products on the Boots website.

CEWE products include instant photos, the TIPA award-winning CEWE PHOTOBOOK, cards and calendars. The new offering also includes several products that will be offered by Boots Photo for the first time, including hexagonal wall art, memory boxes, jigsaws and a kids CEWE PHOTOBOOK.

Later in the year, around 2,500 CEWE photo stations and displays are expected to be rolled out across 1,000 stores, as well as the launch of a new Boots Photo app.

Fabian Sparer, Managing Director at Leamington Spa based CEWE UK, said: “Boots Photo powered by CEWE brings together Boots’ long history of providing photo services and 50 years of experience from CEWE in delivering outstanding print quality and giving people endless possibilities to make more of their photos."

“This new partnership will help us to deliver more personalised and quality photo products to customers across the UK and Ireland online and in Boots stores."

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.