Cab Engine announces new partnership with TGI Fridays

Published by

Nicky Godding

Following a competitive pitch, Alcester-based Cab Engine, a digital transformation studio, has announced a new strategic partnership with iconic American-inspired restaurant brand TGI Fridays, to manage its paid search and paid social channels whilst also advising on the direction of SEO across the entire estate, with the goal of increasing booking numbers at its 86 restaurants.

Milly McLellan, Managing Director of Cab Engine, said: “The partnership between Cab Engine and TGI Fridays is a testament to the transformative power of strategic collaborations in the digital age. In the ever-evolving landscape of digital marketing, strategic partnerships are the linchpin to success, and here at Cab Engine, they have found a partner who shares TGI Fridays’ vision for innovation and customer engagement. Together, we will reshape the way customers interact with this beloved American-inspired restaurant brand, creating a digital experience that mirrors the warmth and hospitality found within TGI Fridays’ physical locations.”

Connor Henman, Senior Performance Marketing Manager added: “The curation of knowledge and expertise that worked to acquire this partnership is a demonstration of the best-in-class talent here at Cab Engine. We are set up and ready to deliver impressive results for TGI Fridays and we all look forward to our client partnership growing stronger over the years to come.”

TGI Fridays joins Cab Engine’s existing portfolio of long-standing client partners which includes Fitness First and Kohler Mira.

Cab Engine sits within Cab Studios group, a community of studios and sector specialists, which includes Cab Campaign, Cab Hospitality, and Cab Property.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.