BWP Group wins 5 major accounts

Marlow-based integrated agency BWP Group has won five major accounts in the past six months, including Livingston, Dalton Park, The Potteries Centre, XSite, and Eldon Square to its clientele.

This success comes amidst a successful period for the company, in which the firm relaunched Boulevard Retail Outlet, was appointed by Asset Managers Pradera Lateral, and has announced a partnership with Gravity.

CEO, Richard Beasley, said: “It’s no secret that the cost-of-living crisis and pandemic have each had their effect on the retail industry in recent times.

''There’s certainly a job to be done to help increase footfall and sales by enticing people back to in-person shopping through clear brand propositions and engaging customer-focused activations.

''With renewed brand positioning, coupled with a steady rejuvenation of retail-spaces, we have seen how shopping centres are becoming havens for communities and more than just a place to shop.”

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In recent times BWP has won a number of awards, including the Best Large Integrated Marketing Campaign at the UK Agency Awards and ESG Consultancy of the Year at The ESG Awards.

Richard Beasley added: “Taking the reins for our new clients to help provide marketing, PR and branding solutions is very exciting. 

''We hope to propel these centres to new levels and breathe new life with targeted, award-winning, experiential marketing and creative campaigns.

;;We are growing rapidly, in newly located bespoke offices, and on an onwards trajectory. Our knowledge in this sector spans nearly three decades, making us a compelling agency for prospective and existing clients.”

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