Buckinghamshire: Love2shop snaps up FMI
Love2shop Business Services, the corporate division of £385 million turnover Park Group plc based in Birkenhead, has acquired Buckinghamshire-based Fisher Moy International (FMI), the brand engagement specialists, in an all-cash deal for an undisclosed sum.
Chris Hartley, director of Love2shop Business Services, commented: “The synergy between the two businesses made this acquisition an easy decision all-round. By combining our market-leading consumer-reward technology with FMI’s strategic alliances with its client base, we can now offer an end-to-end engagement boosting service for any business that wants to improve its relationship with customers and employees.”
John Fisher, managing director of FMI and author of Strategic Brand Engagement, said: “Love2shop is one of our most respected clients. They had previously asked us to devise an online engagement platform for their many corporate clients. After a few months it became apparent that we could offer their clients a much broader engagement service than the provision of rewards alone, so a closer type of cooperation was discussed.”
FMI will remain in Chilton, Buckinghamshire, and will initially continue to operate under the existing brand in order to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.
