Brighton's RaceNation forms data analysis partnership with Racecheck

By Tom Kilkelly

18 May 2023

Share

The Business Magazine article image for: Brighton's RaceNation forms data analysis partnership with Racecheck

iStock

Brighton-based online event registration platform RaceNation has announced its partnership with Racecheck, the online feedback website for mass participation events.

The collaboration comes in an effort from both companies to encourage event organisers to incorporate behavioural science in their 'user journey'. Racecheck has seen event directors increase event sales by over 22 per cent with an average ROI of over 30 times - shopping cart abandonment has also decreased dramatically.

Director of sales & business development at Racecheck Rob Arkell said: “It's a pleasure to collaborate with RaceNation on this exciting project and to empower event organisers to thrive through technology. We're incredibly passionate about growing the mass participation sports industry and helping event organisers get more people to the start line and continually improve their experiences. RaceNation is such a genuine and authentic organisation, and at the same time, so innovative and forward-thinking. We can't wait to get more people active and into sports together."

Race reviews are an important influence and persuasion when considered alongside conversion in the industry. Data and reports from the two brands will look to highlight industry trends whilst simultaneously helping event organisers retain existing and convert new customers.

CEO of RaceNation Will Golder said: “We’re delighted to be making our partnership with Racecheck official and to pledge our support to the industry. We will be using first class data insights from both platforms to deliver insightful support to organisers, brands and participants to better understand and improve the race day experience, we look forward to continuing to do all we can to make mass participation a more stable and thriving industry.”

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.